Privacy policy

We may update this privacy policy to reflect legal, technical or commercial developments.

The update date will be amended accordingly.

We encourage you to check this page regularly.

We collect only the data necessary to operate Sparkid, create personalised books, manage orders and improve our services.

2.1 Data provided directly by you

When you create a preview, place an order, add a dedication, leave a review or contact our customer service team, we may collect:

• first name and surname;

• email address;

• telephone number;

• delivery and billing addresses;

• information relating to your order;

• the child’s first name;

• the child’s age or age group;

• the child’s gender, if required for personalisation;

• the child’s photo submitted to create the book;

• a personalised dedication;

• messages sent to customer service;

• reviews, photos or videos voluntarily submitted after placing an order.

Payment information, such as bank card details, is never stored by Sparkid. It is processed by our secure payment providers.

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2.2 Data relating to personalisation

Sparkid uses certain personal data to create a preview and a personalised book.

This may include:

• the child’s photo;

• their first name;

• their age;

• their gender;

• the information required for the chosen story;

• the dedication written by the Customer.

This data is used only to generate the preview, produce the personalised book, process the order and provide customer service.

Photos of children are not published, shared or used for marketing purposes without explicit permission.

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2.3 Data collected automatically

When you browse our website, certain data may be collected automatically:

• IP address;

• device type;

• browser used;

• pages viewed;

• time spent on the website;

• browsing data;

• events relating to the personalisation journey;

• interactions with buttons, forms and product pages.

This data may be collected through cookies, pixels and similar technologies.

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2.4 Data from third parties

We may receive certain information through:

• our payment providers;

• our logistics partners;

• our analytics tools;

• our advertising platforms;

• our email marketing tools;

• our customer review collection tools;

• our technical providers for personalisation, hosting or printing.

This data is processed in accordance with the GDPR.

Your data may be used for the following purposes.

3.1 Creating the personalised preview

We use the information submitted, including the child’s photo, first name and details, to generate a personalised preview of the book.

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3.2 Fulfilling orders

Your data is used to:

• create the personalised book;

• generate the files required for printing;

• process the payment;

• produce the book;

• dispatch the order;

• send confirmations and tracking information;

• handle any issues relating to the order.

The legal basis is performance of the contract.

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3.3 Customer service

We use your data to:

• respond to your enquiries;

• resolve an order issue;

• check personalisation details;

• handle a complaint;

• manage a request for a change, reprint or refund.

The legal basis is performance of the contract or our legitimate interest.

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3.4 Marketing and communications

With your consent where required, we may use your data to:

• send promotional emails;

• offer new stories;

• send personalised offers;

• send reminders about an abandoned basket or preview;

• display relevant advertisements;

• measure the effectiveness of our campaigns.

You can unsubscribe at any time using the link in our emails.

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3.5 Customer reviews, photos and videos

After you place an order, we may invite you to share a review of your experience.

If you voluntarily submit a photo, video or testimonial, these materials may only be used in accordance with the permissions you have given.

Sparkid does not publish photos or videos of children for marketing purposes without explicit permission.

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3.6 Security and fraud prevention

We may use certain data to:

• protect our website;

• prevent fraud;

• secure payments;

• detect misuse;

• protect our rights and those of our customers.

The legal basis is our legitimate interest.

We use cookies and similar technologies to:

• ensure the website works properly;

• remember certain preferences;

• improve the user experience;

• measure performance;

• analyse browsing activity;

• track conversions;

• display relevant advertisements.

You can manage or reject certain cookies through the settings available on the website or in your browser.

Some features, particularly those relating to the basket, payment or personalisation, may not work properly if certain cookies are disabled.

We never sell your personal data.

We may share certain data only where necessary with:

• payment providers;

• printers and production partners;

• carriers and logistics partners;

• hosting providers;

• personalisation and image generation tools;

• email marketing tools;

• analytics tools;

• advertising platforms;

• customer review collection tools;

• customer service providers;

• legal authorities where we are required to do so.

These partners only have access to the data necessary to carry out their tasks.

Photos submitted to Sparkid are used to create the preview and the personalised book.

They are not used to create public content, advertisements, posts or customer examples without your explicit agreement.

You warrant that you have the necessary permission to submit the photo of the child concerned.

Sparkid reserves the right to reject or delete any content that is clearly inappropriate, unlawful or infringes the rights of a third party.

We retain personal data for as long as necessary for the purposes for which it was collected.

Order-related data may be retained for as long as necessary to comply with our accounting, tax and legal obligations.

Personalisation data, such as photos and design files, is retained only for as long as necessary to create the preview, produce the book, provide customer service and handle any complaints.

You may request the deletion of your data where applicable.

We implement technical and organisational measures designed to protect your personal data against unauthorised access, loss, alteration, disclosure or destruction.

However, no IT system is completely secure. We use our best efforts to ensure a level of security appropriate to the data being processed.

Under the General Data Protection Regulation, you have the following rights:

• right of access;

• right to rectification;

• right to erasure;

• right to restriction of processing;

• right to data portability;

• right to object;

• right to withdraw your consent;

• right to lodge a complaint with the competent authority.

To exercise your rights, contact us.

We may ask you for proof of identity before processing your request.

You can also lodge a complaint with the Data Protection Authority in Belgium:

https://www.autoriteprotectiondonnees.be

Sparkid products are intended for children, but orders must be placed by an adult with legal capacity.

We do not ask children to create an account or place an order themselves.

Data relating to the child, such as their first name, age or photo, must be submitted by a parent, legal guardian or adult with the necessary permission.

Some of our service providers may be located outside the European Union.

Where this is the case, we ensure that appropriate safeguards are in place, such as standard contractual clauses, an adequacy decision or any other mechanism recognised by the GDPR.

 

If you sign up to our newsletter, create a preview, abandon a basket or place an order, we may send you communications relating to Sparkid in accordance with the applicable rules.

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

 

We offer an SMS marketing programme that you can choose to join. If you opt in to this service, the following terms apply:

• Consent and collection: By signing up through our sign-up forms (pop-ups) or at checkout, you give your express consent to receive automated marketing messages (promotional offers, basket reminders, news) at the telephone number provided. Consent to SMS messages is strictly separate from your consent to email marketing and is never a requirement for making a purchase.
• How abandoned basket reminders work: Our shop uses cookies and trackers to track the items you place in your basket. If you have opted in to SMS marketing, this browsing data allows us to send you personalised reminders if you have not completed your order.
• How to unsubscribe: You can unsubscribe at any time without any charge from our shop:
  1. By simply replying STOP to any SMS message received.
  2. By clicking the unsubscribe (opt-out) link included at the end of each message. Once you have sent the keyword “STOP”, you will receive a final message confirming that you have unsubscribed, after which you will no longer receive marketing SMS messages unless you voluntarily choose to sign up again.
• Mobile network charges: Although we provide this service free of charge, your mobile network provider may apply standard messaging and data charges according to your current plan.
• Data protection: Your telephone contact details are processed in accordance with the GDPR and the French Data Protection Act (loi Informatique et Libertés). They will not be sold or transferred to third parties for commercial purposes without your prior agreement.
• Contact: If you have any questions about your data or wish to exercise your rights of access and deletion, you can contact us through our contact form.

The data controller is:

LORIA HEALTH SRL
BCE: BE1025412734
Rue Grandes Ruelles 11
4520 Wanze
Belgium